CHOLIPRO™
Premium 25.5% Rumen Protected Choline Chloride
Engineered for Maximum Hepatic Health & Peak Lactation
Product Overview
CHOLIPRO™ is a highly concentrated, biologically active rumen-protected choline manufactured using advanced encapsulation technology. Designed to withstand rumen microbial degradation, it delivers active choline chloride directly to the small intestine for maximum absorption.
During the critical transition period (21 days pre-calving to 21 days post-calving), dairy cows face extreme metabolic stress and negative energy balance. CHOLIPRO™ acts as a potent lipotropic agent, providing the essential building blocks for VLDL (Very Low-Density Lipoprotein) synthesis, enabling the efficient export of fat from the liver and preventing devastating metabolic crashes.
Key Physiological Benefits
🛡️ Hepatic Liver Protection
Dramatically reduces the risk of subclinical and clinical fatty liver (hepatic lipidosis) and ketosis by ensuring mobilized body fat is safely processed and exported rather than accumulating in liver tissues.
🥛 Enhanced Milk Yield
By clearing the metabolic bottleneck in the liver, the cow can safely process more energy. Clinical trials consistently show increased milk production during early lactation that persists throughout the milking cycle.
🧬 Methionine Sparing Effect
As a potent methyl donor, choline spares valuable dietary methionine. This allows the saved methionine to be utilized for essential tissue repair, immune function, and milk protein synthesis.
🌡️ Heat Stress Mitigation
Reduces systemic inflammation and maintains cellular integrity during high Heat Index periods, helping the herd maintain dry matter intake (DMI) and protecting reproductive organs from heat-induced damage.
Dosage & Administration
Target Inclusion: 60 grams of CHOLIPRO™ per cow/day.
(60g of 25% product delivers the scientifically recommended 15 grams of active rumen-protected choline chloride).
Optimal Feeding Window: Start 21 days prior to expected calving and continue for a minimum of 21 days post-calving (Total: 42 days). For herds in severe heat stress, continuous maintenance feeding is highly recommended.
Economic Cost-Benefit Analysis (CBA)
Investing in CHOLIPRO™ during the transition period is highly profitable when factoring in direct milk yield increases. The following analysis isolates the Milk Yield ROI, not including the substantial secondary savings from reduced veterinary interventions.
1. Investment Parameters
| Price of CHOLIPRO™ | Rs. 500 per kg (Rs. 0.50 per gram) |
| Daily Dose | 60 grams / cow |
| Daily Cost per Cow | Rs. 30 per day |
| Transition Feeding Period | 42 Days (21 Pre-calving + 21 Post-calving) |
| Total Investment per Cow | Rs. 1,260 |
2. Projected Returns (Milk Volume)
Note: Extensive research shows RPC supplementation during transition increases peak milk yield by 1.5 to 2.0 kg/day. This increase typically persists well beyond the supplementation period (often up to 100+ days into lactation).
| Conservative Yield Increase | 1.5 kg / day |
| Milk Selling Price | Rs. 50 per kg |
| Extra Daily Revenue | Rs. 75 per day |
| Total Extra Milk (Calculated over 100 days) | 150 kg |
| Total Extra Revenue per Cow | Rs. 7,500 |
3. Return on Investment (ROI)
| Total Revenue Generated | Rs. 7,500 |
| Total Feed Investment (CHOLIPRO™) | – Rs. 1,260 |
| Net Profit per Cow | Rs. 6,240 |
For every Rs. 1 invested in CHOLIPRO™, you generate nearly Rs. 6 in milk revenue.
Additional “Invisible” Savings (Not Factored Above):
- Reduced Vet Bills: Prevention of clinical ketosis saves approximately Rs. 2,500 – Rs. 4,000 per avoided case.
- Improved Reproduction: Healthier livers lead to fewer “days open.” Each day open costs approximately Rs. 250 in lost lifetime efficiency.
- Lower Cull Rates: Significantly reduces the risk of transition cow mortality or early culling due to fatty liver failure.